Ali Khan Lalani, Founder, CEO, Director
Portrait

Ali has over 10 years of experience in upper management and franchise ownership. He began his career as one of the youngest franchisees in Swiss Chalet history, a chain run by Recipe Unlimited (TSX: RECP), at 26 years old. Ali turned both locations into corporate best practices and advised on national media campaigns and franchise restaurant designs. He is a certified Vera Pizza Napoletana (VPN) Pizzaiolo and a Certified Sommelier with the Court of Master Sommeliers. Ali completed a Bachelor of Arts in Political Science at Concordia University.

Ted Hastings, CA, Chairman
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Ted has over 20 years of experience across management, finance, accounting, and board advisor roles. He was most recently Chief Executive Officer of RhythmOne (AIM: RTHM), an American digital advertising technology company that was sold to Tremor International (AIM: TRMR), formerly known as Taptica, for US$176M. Previously, Ted was also Chief Executive Officer of Perk.com, prior to its US$42.5M acquisition by RhythmOne (AIM: RTHM). He has extensive board experience having served on the boards of Fongo, PUSH Strength, Coreworx, Communitech, and Fiix (acquired by Rockwell Automation (NYSE:ROK) in 2020). Ted has been recognized as one of Canada’s Top 40 Under 40 and was presented with the Award of Distinction from the Institute of Chartered Accountants.

Kevin Ferrell, Director
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Mr. Ferrell has more than 10 years of experience in executive roles with digital technology companies and more than 20 years of experience advising private and public companies in the technology space in the areas of finance, operations, M&A and tax. He is currently the Chief Operating Officer of PopReach Corporation. He was most recently President of System1 Canada ULC and President of System1, LLC's global publishing and agency operations. Prior to that, he was President and co-founder of Qool Media Inc., a performance publisher and marketing agency which was acquired by System1, LLC in March 2017. Mr. Ferrell is also a CPA, CA, a former Senior Tax Manager with PwC, LLP and a graduate of Wilfrid Laurier University.

Nicholas Reichenbach, MBA, Director
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Nicholas is a seasoned entrepreneur with over 20 years of experience in the start-up and consumer product verticals. He currently serves as Founder and Chief Executive Officer of Flow Alkaline Spring Water, a socially responsible water brand, and sits on the Board of Directors of Wellness Natural, a line of plant-based snacks found in over 50 retailers across North America. Nicholas also serves as the Managing Partner of Evolver Ventures, a New-York based venture fund investing in early-stage CPG, hospitality, entertainment, media, and technology companies. Nicholas holds a Masters of Business Administration from the University of Liverpool.

Nima Besharat, LLB (Hons.), LLM, Director
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Nima currently serves as Director, Investment Banking at Gravitas Securities, a leading independent, internationally owned and operated wealth management and capital markets firm. Previously, he worked at Oxford Properties Group, TD Bank (TSX: TD) and Scotiabank (TSX: BNS). Nima holds a Bachelor of Arts in Economics and History from the University of Western Ontario, a Bachelor of Laws from the University of Sheffield, a Master of Laws in International Business Law (Dr. Peter Dyne Scholar) from King's College London, University of London, and a Postgraduate Diploma in Legal Practice (Corporate Finance) from the University of Law. He is a member of the Law Society of Ontario.

Karen Zuccala, Director
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Karen is a marketing industry veteran with 20+ years of Global business leadership experience, having lived and held executive positions across Europe and Canada. During her career, she has built a strong reputation in brand and digital marketing, strategic business planning and eCommerce. Her passion for technology and innovation has fueled market disruption for some of the world's most iconic brands.