Executive Management

Ali has over 10 years of experience in upper management and franchise ownership. He began his career as one of the youngest franchisees in Swiss Chalet history, a chain run by Recipe Unlimited (TSX: RECP), at 26 years old. Ali turned both locations into corporate best practices and advised on national media campaigns and franchise restaurant designs. He is a certified Vera Pizza Napoletana (VPN) Pizzaiolo and a Certified Sommelier with the Court of Master Sommeliers. Ali completed a Bachelor of Arts in Political Science at Concordia University.

Jeff brings more than 20 years of experience managing private and public companies with extensive financial, strategic, operational and transaction experience in software, technology, and digital media industries. Prior to joining the GA Team, he served as Chief Executive Officer of Contobox, an advertising and marketing technology company, as well and the Chief Financial Officer of Perk (TSX:PER) and Cyberplex (TSX:CX). Jeff holds a Bachelor of Business Administration degree from Wilfrid Laurier University and the professional certification of Chartered Professional Accountant (CPA).

Greg joined General Assembly in January 2020 as Chief Technology Officer. Greg brings more than 30 years of technology expertise to the Company including 13 years of C-level experience across a number of industries including Finance, Telecommunications, Supply Chain and Digital Marketing. Greg has spent the last 13 years of his career building systems and managing teams in the digital advertising industry where he has a wealth of experience working with companies such as Facebook (NASDAQ: FB), Google (NASDAQ: GOOGL), Yahoo and Microsoft (NASDAQ: MSFT) to name a few.

Greg holds a Bachelor of Mathematics degree from the University of Waterloo in Waterloo, Ontario, Canada.

Khaleed is motivated by one thing — solving problems, often architecting solutions at the intersection of Creativity, Commerce and Community. Prior to joining the GA team, Khaleed led the Marketing Creative Team at Shopify (TSX: SHOP), where he found his knack for building and leading highly agile cross functional teams. Khaleed served as VP Creative at Mosaic where he was responsible for building omnichannel campaigns for clients such as ABINBev (NYSE: BUD), Oracle (NYSE: ORCL), Bacardi, and Coca-Cola (NYSE: KO). A chameleon in many respects, Khaleed has spent time in the fashion sector (The Business of Fashion) and the world of amateur sport (2010 Winter Games).